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Dubai News Club > Tech > Sony and Honda ain’t feelin’ the Afeela anymore
Tech

Sony and Honda ain’t feelin’ the Afeela anymore

Press Room
Last updated: 2026/03/25
Press Room
Published: March 25, 2026
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The joint venture announced today that it would be discontinuing the $90,000 Afeela 1 electric sedan, as well as the unnamed Afeela SUV concept, as it adjusts to slower EV demand and policy pullbacks. In a statement, Sony Honda Mobility (SHM) determined there was not a “viable path forward” after Honda recalibrated its EV strategy following steep losses.

Earlier this month, Honda said it would take a writedown of as much as 2.5 trillion yen ($15.7 billion) on its EV investments,…

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