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Dubai News Club > Tech > Why is Apple asking me to pay more for Big Tech’s AI obsession?
Tech

Why is Apple asking me to pay more for Big Tech’s AI obsession?

Press Room
Last updated: 2026/06/27
Press Room
Published: June 27, 2026
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Tim Cook recently said price increases were “unavoidable” and described the company’s pricing as “unsustainable.” The 16-inch MacBook Pro saw its price go up by $300. The 11-inch iPad Air went from $599 to $749. Even the HomePod Mini got a $30 bump to $129. Cook squarely placed the blame at the feet of the AI industry, which is not surprising. RAMageddon has already come for your desktop PCs and gaming consoles. The Xbox has seen its price climb nearly 25 percent depending on the…

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