Most fantasy sports leagues suffer the same problem: retention. Leagues play out over months-long seasons, require regular attention, and can punish players severely for missing even a single week. I’ve started Fantasy Premier League (FPL) multiple times, but never finished a season.
That’s a problem for any fantasy league, but especially so for a new game in a growing sport, hoping to attract new fans who might grow along with it. And so when Manchester United take on London City…
