Instagram’s attempt to take on TikTok has cost the platform millions of dollars, countless app updates, and a week-long firestorm involving the most famous people on the planet, mad about the direction it was going in. And so far, Instagram hasn’t caught up to the company it’s chasing.
An internal Meta document obtained by The Wall Street Journal paints the picture of Instagram struggling to court creators as Reels engagement falls. Compared to 197.8 million hours users spend on…
