Mark Bergen is the author of a new book about YouTube called Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination.
YouTube has always been fascinating to me because it’s such a black box — everyone feels like they know how the platform works, but very few people have a real understanding of the internal politics and tradeoffs that actually drive YouTube’s decisions. Mark’s book is one of the best of its kind I’ve read — not only does he take you inside the…
