Shell says the growth was “driven by content,” citing the end of NBC’s content-sharing deal with Hulu in September, which brought next-day streaming of shows like Saturday Night Live, Law & Order, and One Chicago exclusively to Peacock. Shell also highlights the prevalence of sports on the platform, stating the platform “has the best sports offering of any streaming service” with programs like Sunday Night Football, Premier League, WWE, and the upcoming FIFA World Cup.
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