A new report from CIRP says that only about 24 percent of recent iPhones purchased in the US were sold directly by Apple. Instead, the most popular way to buy a new iPhone was through a wireless carrier, which accounted for 67 percent of sales. That’s certainly a perception shift from the time of lines around the block at the Apple store on launch day, but it’s not at all surprising given how aggressively AT&T, Verizon, and T-Mobile now promote iPhone giveaways every fall.
CIRP (Consumer…
