Meta’s launching a new ad distribution system in the US as part of the settlement it reached with the US Department of Justice (DOJ) last year. In an announcement on its site, Meta says its new Variance Reduction System (VRS) will create a more “equitable distribution of ads” on the company’s platforms, addressing claims that the platform propagated housing discrimination by letting advertisers exclude protected groups from their marketing campaigns.
Things came to a head when the…
