The company previously allowed CBD topical ads targeting some US users. The policy change means Twitter — where major ad firms have cautioned clients against buying ads following Elon Musk’s takeover — will allow more cannabis ads than other platforms like Facebook, Instagram, and TikTok.
On Meta-owned platforms, advertisers can promote hemp products with restrictions around geographic targeting and content, but THC and CBD products aren’t allowed. TikTok also has strict rules around…
