The Federal Trade Commission has levied its first fine against a company for “review hijacking” on Amazon, or the act of repurposing reviews from another product in order to deceive users. The Bountiful Company, which makes Nature’s Bounty vitamins and other supplements, is accused of artificially inflating the number of reviews and ratings its products received on Amazon.
The agency claims Bountiful abused Amazon’s variations feature, which lets sellers merge products into a single…
