The NFL just announced a new deal with Peacock that gives the NBCUniversal-owned streaming service national broadcast rights to one wild card playoff game next season. Described as the “first-ever exclusive live streamed NFL Playoff game,” it will feature two teams facing off in primetime on January 13th, 2024. The arrangement was first reported by The Wall Street Journal, which cites sources saying the deal for this one game is worth around $110 million.
Of course, we don’t know which…