In a few short years since its inception in 2015, the Dubai Watch Week fair has become a significant event on the international horological calendar. But it is the format, rather than the scale, of the show that has attracted the attention of watch brands and afficionados.
When the fifth iteration of the twice-yearly Dubai Watch Week was held in November, just 50 exhibitors and around 16,000 visitors come to an event that fell into the gap between the receding third coronavirus wave and the…