According to a report by The Wall Street Journal, Twitter (now called X) started offering some advertisers in the US and UK a 50 percent discount on video ads running beside trending topics under the platform’s “Explore” tab earlier this week, “among other discounts.”
The offer is timed around the Women’s World Cup but also conveniently ends on July 31st — a week prior to another change to Twitter’s ad policy. Starting August 7th, advertisers that haven’t reached certain…
