Online shopping changed how we buy things — and social media platforms are reshaping shopping again. TikTok Shop, the company’s in-app shopping feature, is quickly becoming a key retailer for the beauty industry, according to a report by Dash Hudson and NielsenIQ.
TikTok Shop is now the ninth-largest online beauty and wellness retailer in the US and the second-largest in the UK, the report found. TikTok Shop’s footprint in the industry has been steadily growing over the past several…
