You can bet on seeing lots of AI ads during the Super Bowl LIX, according to Mark Evans, the executive VP of ad sales for Fox Sports. Evans told The Hollywood Reporter that AI “will be coming like a freight train,” and that some companies have paid over $8 million for 30-second spots during the year’s biggest NFL game.
While AI-centered ad buys are up, those from movie studios and streamers are down. Speaking to both outlets, Evans said lingering effects of the covid pandemic and 2023…
