YouTube will soon count Shorts views using the same method as TikTok and Instagram. Starting March 31st, YouTube will display the number of times a Short starts to play or replay, like Instagram and TikTok do, instead of only counting after someone watches a Short for a specific length of time.
“We hope that this deeper understanding of your Shorts performance will help you inform your content strategy, better represent your work to potential brand or agency partners, and give you a fuller…
