OpenAI is improving ChatGPT’s web search capabilities to make the AI chatbot a more useful tool for shopping.
People already use ChatGPT to do research around products, but before these updates, ChatGPT didn’t make it easy to understand up-to-date prices or see visual images of the results, Adam Fry, OpenAI’s ChatGPT search product lead, told The Verge in an interview. With this new update, a shopping query might pull up a more useful result that includes things like product cards with…