Meta was working on built-in Threads features for Instagram first to compete with Twitter, which pioneered text-first social media apps. But Mosseri says the team made the “very contentious decision internally” to move the features out of Instagram.
Meta’s team, according to Mosseri, found having Instagram host text posts could be confusing to users since the Twitter-like model is entirely different, where replies and original posts can be equally prominent. Comparatively, on Instagram,…
