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Dubai News Club > Tech > Taboola’s clickbaity chumbox is evolving into an AI chatbot
Tech

Taboola’s clickbaity chumbox is evolving into an AI chatbot

Press Room
Last updated: 2025/06/11
Press Room
Published: June 11, 2025
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Taboola, the company best known for serving up those weird, clickbaity advertisements you often find beneath online articles, has created an AI chatbot. The tool, called “DeeperDive,” is launching in beta on USA Today and The Independent, and will answer readers’ questions using information “sourced from trusted journalists.”

A demo on Taboola’s site shows a DeeperDive search bar at the top of USA Today’s homepage, which automatically surfaces prompts like “How is the UK…

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