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Dubai News Club > Tech > Reddit wants to trade users for AI data
Tech

Reddit wants to trade users for AI data

Press Room
Last updated: 2025/09/18
Press Room
Published: September 18, 2025
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Reddit wants more users and more money from Google in exchange for an even bigger mountain of data feeding its AI machine, according to Bloomberg. The negotiation shows a new front in the struggle between Big AI and content providers as they try to harvest new revenue streams without bleeding out the very traffic and engagement that keep them alive.

A year and a half after cutting its first data-sharing deal with Google, reportedly worth $60 million a year, unnamed executives say Reddit is…

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