The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and is “now simply Apple TV.”
The change is likely to cause some confusion, given that the new name is already used by the Apple TV app that allows users to buy or rent movies, and hardware like the Apple TV 4K.
Even the wording on Apple’s own announcement highlights the muddled branding, saying that F1 is available to purchase on Apple TV “ahead of its global…
