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Dubai News Club > Tech > Adobe’s AI video model is here, and it’s already inside Premiere Pro
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Adobe’s AI video model is here, and it’s already inside Premiere Pro

Press Room
Last updated: 2024/10/14
Press Room
Published: October 14, 2024
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Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts.

The first tool — Generative Extend — is launching in beta for Premiere Pro. It can be used to extend the end or beginning of footage that’s slightly too short, or…

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