Amazon is taking another stab at making a massively multiplayer Lord of the Rings game. Today, the company announced that it is partnering with the Embracer Group — the media company that holds the IP rights for The Lord of the Rings and The Hobbit — for a new open-world MMO that takes place in “a persistent world set in Middle-earth.” Development will be led by Amazon’s Orange County studio, the same team behind the MMO New World, which launched in 2021. The game is described as…