The price increase comes two years after Amazon switched all users on Prime Video — which comes as a perk with a standard Amazon Prime subscription — to an ad-supported plan and began charging extra for commercial-free streams. Now, the streamer is calling its ad-free tier Prime Video “Ultra,” and is adding support for up to five simultaneous streams (up from three), up to 100 downloads (up from 25), and Dolby Atmos.
In a post announcing the change, Amazon says putting premium…
