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Dubai News Club > Tech > Apple barely talked about AI at its big iPhone 17 event
Tech

Apple barely talked about AI at its big iPhone 17 event

Press Room
Last updated: 2025/09/09
Press Room
Published: September 9, 2025
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Apple’s hotly-anticipated Apple event was chock-full of news about updates to AirPods, the Apple Watch, the new suite of iPhones, and more. But during the one-hour-and-fifteen-minute presentation, which was considerably shorter than usual, there was one notable buzzword missing from a good chunk of the fanfare: AI.

Although CEO Tim Cook said during the livestream that the company was “taking the biggest leap ever for iPhone,” there were only cursory mentions of Apple Intelligence during…

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