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Dubai News Club > Tech > Applebee’s and IHOP have plans for AI
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Applebee’s and IHOP have plans for AI

Press Room
Last updated: 2025/06/20
Press Room
Published: June 20, 2025
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Applebee’s and IHOP plan to launch an AI-powered “personalization engine” that could help its restaurants provide recommendations and customized deals, according to a report from The Wall Street Journal. The personalization engine would use a customer’s past purchases — or the orders of customers similar to them — to make recommendations.

Justin Skelton, the chief information officer at the restaurants’ parent company, Dine Brands, tells the Journal that an AI-powered…

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