Applebee’s and IHOP plan to launch an AI-powered “personalization engine” that could help its restaurants provide recommendations and customized deals, according to a report from The Wall Street Journal. The personalization engine would use a customer’s past purchases — or the orders of customers similar to them — to make recommendations.
Justin Skelton, the chief information officer at the restaurants’ parent company, Dine Brands, tells the Journal that an AI-powered…
