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Dubai News Club > Tech > Blue Apron has realized that we don’t really want to do any work
Tech

Blue Apron has realized that we don’t really want to do any work

Press Room
Last updated: 2022/07/25
Press Room
Published: July 25, 2022
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Struggling meal kit company Blue Apron has launched a new line of ready-to-make meals, addressing the complaint that its home-delivered, pre-portioned recipes still require too much work to make and too much cleanup afterward.

The new ready-to-cook meals do require some assembly but, crucially, no chopping or cleaning up, as its signature ingredient meal kits famously do. Just unpack the pre-portioned proteins, veggies, etc., throw it all into a provided (recyclable) aluminum tray, and…

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