The WSJ cites a memo sent this morning to staff by CEO Jonah Peretti. In it, Peretti says BuzzFeed wants to use more AI in the coming year and could start with experiments like personalizing the output of the site’s famous quizzes. In an example cited by the WSJ, AI could be used to generate personalized rom-com pitches for readers. They would be asked a series of questions, including personal information (like “name an endearing flaw” and “pick a favorite rom-com trope”), which…
BuzzFeed says it will use AI tools from OpenAI to personalize its content
