The hottest new thing in social isn’t vertical video, and it’s not AI-driven algorithmic feeds. Instead, it’s a little-known, years-old protocol called ActivityPub that could help rewire the entire social fabric of the internet.
In recent months, a number of tech companies have thrown their resources into ActivityPub and what’s now known as “the Fediverse.” Tumblr is working with ActivityPub, as are Flipboard, Medium, Mozilla, and even Meta. There’s now an official WordPress…