During the 2024 presidential election, @KamalaHQ was something of an alter ego for Vice President Kamala Harris — as Harris ran a buttoned-up campaign, the online accounts shared clips of her set to viral TikTok sounds, shitposted unflattering pictures of Donald Trump, and adopted a voice that was at times indistinguishable from the average 20-something posting about politics on X. It was an effective way to rack up likes, engagement, and explainers, but it did not stop Trump from winning…
Can Democrats post their way to midterm victories?
