Okay, so last week we talked about the cratering ad revenue on Twitter, and then, just after I published, another major ad agency paused Twitter spending. But I wrote last week’s column to tee up the thing I actually want to talk about: the long-term plan to make Twitter less dependent on advertising.
On October 29th, Musk pal Jason Calacanis said on his podcast, All-In, “There’s no doubt that, I think, Elon can turn this around pretty quickly and make it massively profitable.” Even…