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Dubai News Club > Tech > DOJ asks court to split up Google’s ad tech empire
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DOJ asks court to split up Google’s ad tech empire

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Last updated: 2025/05/06
Press Room
Published: May 6, 2025
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On Monday, the DOJ and Google both filed requests for remedying the tech giant’s legally declared ad-tech monopoly. The DOJ plan proposes having Google sell two major pieces of its business: its Ad Exchange (AdX) and its ad management platform DoubleClick for Publishers (DFP), which is now called Google Ad Manager. Google, which plans to appeal the original verdict, asks the court to require targeted changes in certain business practices while leaving the company intact.

The DOJ’s AdX…

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