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Dubai News Club > Tech > Elon Musk is dragging Apple into the culture wars
Tech

Elon Musk is dragging Apple into the culture wars

Press Room
Last updated: 2022/11/30
Press Room
Published: November 30, 2022
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When Fortnite maker Epic launched a war against the “Apple tax” in 2020, it began by throwing a cartoon hammer at Apple’s face. Epic’s main goal was launching an antitrust lawsuit against the iOS App Store, aiming to shut down its 30 percent fee on in-app purchases. But as it forced Apple’s hand by adding its own payment system for Fortnite, it invoked a moral attack. It debuted a #FreeFortnite campaign that parodied Apple’s famous “1984” ad and positioned the iPhone maker as…

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