Elon Musk is dragging Apple into the culture wars

When Fortnite maker Epic launched a war against the “Apple tax” in 2020, it began by throwing a cartoon hammer at Apple’s face. Epic’s main goal was launching an antitrust lawsuit against the iOS App Store, aiming to shut down its 30 percent fee on in-app purchases. But as it forced Apple’s hand by adding its own payment system for Fortnite, it invoked a moral attack. It debuted a #FreeFortnite campaign that parodied Apple’s famous “1984” ad and positioned the iPhone maker as…