General Motors is getting rid of the “Ultra Cruise” brand and merging the team that was working on it with the team responsible for Super Cruise, as the automaker reconsiders its goals for advanced driver-assist systems (ADAS).
Last week, CNBC reported that GM was “ending the Ultra Cruise program,” focusing instead on the current Super Cruise system that is available across the company’s vehicle lineup. GM spokesperson Aimee Ridella clarified that the ultimate intention is to…
