YouTube is about to officially launch a cheaper, “premium lite” version of its subscription service in the US, Australia, Germany and Thailand, according to Bloomberg. This new tier will “target viewers who primarily want to watch programs other than music videos,” Bloomberg says. The publication didn’t say what the price might be.
YouTube piloted a no-ads version of a tier called Premium Lite in some European countries beginning in 2021 before axing the plan in 2023. But the…
