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Dubai News Club > Tech > Google quietly raised ad prices to boost search revenue, says executive
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Google quietly raised ad prices to boost search revenue, says executive

Press Room
Last updated: 2023/09/19
Press Room
Published: September 19, 2023
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As the second week of the US v. Google antitrust trial gets underway, the Department of Justice is focusing on the real moneymaker behind Google Search: ads. It alleges that Google’s dominance lets it raise prices for advertisers with few repercussions — a claim backed up by Google ads executive Jerry Dischler on the stand.

Bloomberg’s Leah Nylen has the details of Dischler’s testimony, where he describes statements he made under oath in 2020. Dischler says Google tweaks its auction…

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