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Dubai News Club > Tech > Google TV’s uncertain future
Tech

Google TV’s uncertain future

Press Room
Last updated: 2025/08/07
Press Room
Published: August 7, 2025
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Last year, Google surprised online video publishers with some stunning news: the company, which now generates over a quarter trillion dollars with advertising every year, effectively admitted that it isn’t very good at selling ads for its own smart TV platform, Google TV.

The issue at heart: Google has long required publishers to share a percentage of their ad inventory to be on Google TV. It’s a common industry practice. Companies like Roku or Vizio routinely sell a subset of the ad…

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