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Dubai News Club > Tech > How do you sell over-the-counter hearing aids when nobody knows who you are?
Tech

How do you sell over-the-counter hearing aids when nobody knows who you are?

Press Room
Last updated: 2023/01/05
Press Room
Published: January 5, 2023
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2023 is going to be a big year for hearables. While the concept isn’t new, this is the first CES since the FDA established a new category of over-the-counter hearing aids for adults with mild to moderate hearing loss. OTC hearing aids began hitting shelves in mid-October, and they’re on the show floor in Vegas right now. But the best hearables are from brands you’ve likely never heard of.

If you’re familiar with hearables, you’re probably not surprised to see Eargo with an…

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