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Dubai News Club > Tech > How Google got away with charging publishers more than anyone else
Tech

How Google got away with charging publishers more than anyone else

Press Room
Last updated: 2024/09/16
Press Room
Published: September 16, 2024
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For years, Google took the same 20 percent commission for ad transactions that ran through its platform, even though it was higher than what any other industry player charged. Executives privately worried the fee was difficult to defend. Now, the Justice Department argues it’s a key sign of Google’s monopoly over online ads.

Google’s so-called take rate took center stage on the last day of week one in the Justice Department’s second antitrust trial against Google. Citing internal…

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