You’d think that TikTok would have a Plan B by now.
It’s now clear the company never planned for a scenario in which it would lose to the Supreme Court. Maybe it couldn’t, given that the Chinese government ultimately has final say on a sale. Now, TikTok’s leaders are banking on Donald Trump to save them in a last-ditch effort that will unquestionably come with strings attached.
Politically, TikTok misplayed its hand at every turn of this multi-year saga. Executives repeatedly dismissed…