From his desk in Kickstarter’s Greenpoint office, Taylor Moore got out a pad of Post-its and started making a list of names. It was the fall of 2018, and Kickstarter, then a nine-year-old startup, had built a reputation as a different kind of tech company. Its founders vowed to measure success by the number of creative projects they helped bring to life, not the size of their profits. The company had reincorporated as a “public benefit corporation,” a legal designation that obliged the…