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Dubai News Club > Tech > It’s now just Max: all of the news from Warner Bros. Discovery’s reveal event
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It’s now just Max: all of the news from Warner Bros. Discovery’s reveal event

Press Room
Last updated: 2023/04/12
Press Room
Published: April 12, 2023
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Warner Bros. Discovery’s revamped subscription service is just called “Max,” and the company explained why it dropped the HBO branding at a press event on Wednesday. A key reason was to help Warner Bros. Discovery broaden the appeal of the app so that it’s not mostly targeted at content for adults.

“We want [Max] to be welcoming to all and easily recognizable, including to a key customer segment, kids and families,” JB Perrette, president and CEO of Warner Bros. Discovery’s…

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