Warner Bros. Discovery’s revamped subscription service is just called “Max,” and the company explained why it dropped the HBO branding at a press event on Wednesday. A key reason was to help Warner Bros. Discovery broaden the appeal of the app so that it’s not mostly targeted at content for adults.
“We want [Max] to be welcoming to all and easily recognizable, including to a key customer segment, kids and families,” JB Perrette, president and CEO of Warner Bros. Discovery’s…
