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Dubai News Club > Tech > Jony Ive’s next product is driven by the ‘unintended consequences’ of the iPhone
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Jony Ive’s next product is driven by the ‘unintended consequences’ of the iPhone

Press Room
Last updated: 2025/05/09
Press Room
Published: May 9, 2025
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Former Apple designer Jony Ive says the work on his next product is driven by owning the “unintended consequences” associated with the iPhone. During an interview with Stripe, Ive said there’s “not anything that I can be more preoccupied or bothered by” than the potentially adverse effects smartphones have on their users.

“I think when you’re innovating, of course, there will be unintended consequences,” Ive said. “You hope that the majority will be pleasant surprises….

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