When I see the relatively new Kia logo, which is just the brand’s name but in an extremely angular, scrunched-up font with a seemingly connected “I” and middle line-less “A,” the first thing that comes to mind is “wow, that makes sense on a state-of-the-art EV but feels laughably out-of-place on this minivan.” But apparently, there are many, many people whose reaction is more along the lines of “wait… what does that say?”
Each month, there are around 30,000 web searches…
