The feature offers Lyft drivers an option to turn on a preference in the app that will prioritize matches with other nearby women and nonbinary riders. It’s not a guarantee, however, and if no riders that match that description are nearby, drivers will still be matched with men.
On the rider side, women and nonbinary riders will see an option to “count me in” in their Lyft app. Choosing this will “increase their chances of matching with women and nonbinary drivers,” according to…
