Warner Bros. Discovery’s new combined streaming app, Max, will keep the ads down to three to four minutes per hour. During the company’s Upfront event on Wednesday, Warner Bros. Discovery said that Max will feature one of the “lightest ad loads in streaming.”
“Max Ad-Lite subscribers get all the same content as ad-free subscribers,” Warner Bros. Discovery CEO David Zaslav said during the event. “See only three or four minutes of ads per hour and pay just $9.99 a month.”
That…