Hasbro has found another intriguing way to take back possession of its Nerf brand — today, it’s launching what it calls Nerf’s “first-ever official sport,” a game called Nerfball. And it comes with its own high-tech foam to keep track of the score.
On September 22nd, Hasbro recruited 12 popular college athletes to play the first exhibition match in Florida, outfitting each of them with a “suit” that contains smart foam pads.
Originally designed by Utah’s XO-Nano to measure…
