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Dubai News Club > Tech > Netflix is testing a new OpenAI-powered search
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Netflix is testing a new OpenAI-powered search

Press Room
Last updated: 2025/04/11
Press Room
Published: April 11, 2025
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The new search engine will let users “look for shows using far more specific terms, including the subscriber’s mood, for example, the company said,” per the report. This OpenAI-powered search will also allow users to make queries that “go well beyond genres or actors’ names.”

The feature, which is opt in, is already available for some users to try in Australia and New Zealand on iOS.

Netflix spokesperson MoMo Zhou confirmed to The Verge that Bloomberg’s story is accurate. Zhou…

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