Snap and Amazon Fashion are partnering up to provide Snapchat users with the ability to try on branded glasses and sunglasses using augmented reality filters.
Snapchat’s 363 million daily active users now have access to thousands of glasses, goggles, and sunglasses from the likes of Maui Jim, Persol, Oakley, and Costa Del Mar through the apps’ AR feature. The AR lenses don’t just overlay eyewear: in some cases, on-theme accessories are added, like knitted hats and frosted backdrops…
