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Dubai News Club > Tech > Nvidia has lost the plot with gamers
Tech

Nvidia has lost the plot with gamers

Press Room
Last updated: 2026/03/18
Press Room
Published: March 18, 2026
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Nvidia surely thought it was doing a good thing for gamers by “upgrading” the faces of our favorite video game characters. But that just shows how much the company has lost the plot.

Nvidia could’ve marketed its new DLSS 5 real-time lighting technology as a way to make future, next-gen games look better. Instead, it told the world that games people already know and love look bad. It focused on retconning characters’ faces. And now, confronted with the predictable backlash, Nvidia’s…

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